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Changing Your Dominant Ideas So You Can Scale

We act (or fail to act) based on what we believe to be true.

Bruce Lee said, “Defeat is a state of mind; No one is ever defeated until defeat has been accepted as a reality.”

He’s also quoted in a Bob Proctor training as having said to learn his martial arts knowledge, his students (that’s you) first had to get rid of their own.

Jason Kanigan of Cold Star Technologies shares two important examples of how we are fed images that produce emotional responses, and so-called “facts” we blindly accept. Examples like these produce action or inaction responses from you, and as long as they are in control, you lose.

To scale your business and reach the next revenue plateau, you must move through the Valley of Death as described by Verne Harnish: if you don’t change how you are doing what you’re doing, your business will die.

verne harnish on scaling valley of death valleys of death

And to change how you’re doing what you’re doing, you need to change the ideas behind those actions.

Listen to the episode here:


The truth is that most of us never stop to inspect ideas. We receive them and automatically respond based on our cognitive biases. But these filters are subconscious, and we are under their control.

If we chose to treat the dominant ideas in our mind with more awareness, we could regain some of that control.

The factors explained in this episode are critical to your ability to scale. To get a fresh, outside perspective on your business, book a time to talk with us.

Published inSolo
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